The training program 6B04104 - “Management. Marketing. Sales” is developed for training personnel in the field of management and marketing within the framework of training bachelors of economics and business in compliance with the requirements of regulations of the Republic of Kazakhstan in the field of education and is agreed with representatives of organizations of the real sector of the economy.
The goal of the training program 6B04104 “Management. Marketing. Sales” is the training of specialists in the field of project management and promotion, owning the specifics of HR management and team building, visual design tools and SMM marketing, knowing the basics of operational management, financial and economic analysis and planning, crisis management and monitoring.
The relevance of the training program 6B04104 - “Management. Marketing. Sales” is due to the increasing demand in the labor market for specialists in the field of marketing and market analytics, marketers and managers of the new generation. As a result of the development of Internet technologies, social networks and mobile applications, new digital channels of communication with consumers appear. A special place in the program is occupied by formation of analytical work skills among students, since statistical data and analytics become the basis for making marketing decisions. the problems of marketing decisions in the company and the role of marketing in the strategy of the company, with a focus on marketing analytics and digital marketing.
Training program 6B04104 - “Management. Marketing. Sales” is developed considering current trends of modern marketing, the necessary professional and personal competencies, sufficient for successful activities at enterprises and organizations of various sectors of the economy of Kazakhstan and beyond.
The advantages of this training program are a wide selection of places for employment, well-paid, stable work, good career opportunities, demand on the labor market, as well as the possibility of carrying out activities and ensuring competitiveness, taking into account the characteristics of consumers and competitors, internal capabilities of the enterprise, industry specifics used technologies, organization of production and management.
Obtaining a full, high-quality education, professional competence in the field of marketing, management and organization of production;
Acquisitions of a high general intellectual level of development, mastery of a competent and developed speech, humanitarian culture, high moral, ethical and legal norms, a culture of thinking and skills in the scientific organization of labor;
Development of creativity, initiative and innovation;
Competitiveness of graduates in the labor market, providing the opportunity for the fastest possible employment in the specialty;
Students choosing individual education programs;
Providing targeted training for organizations;
Mastering fundamental courses at the intersection of sciences, guaranteeing them professional mobility at the international level;
Deepening of theoretical, practical and individual training of students along the chosen learning path;
Developing students' ability to self-improvement and self-development, needs and skills of independent creative mastery of new knowledge throughout their active life;
Training of specialists with a high level of professional culture, including the culture of professional communication, having a civil position, able to formulate and practically solve modern scientific and practical problems, and successfully carry out research and management activities.
Work in a team, engage in dialogue with participants in the production process, establish constructive relationships in direct communication with people, have business communication skills;
Apply the skills of collecting and processing information, be able to operate with information and communication technologies;
Describe and analyze problems and situations of economic activity, applying the language and apparatus of mathematical sciences;
Apply a marketing approach and marketing research at an enterprise, apply analytics in the formation of a promotion strategy, navigate various types of advertising and their advantages;
Create a brand, develop strategies for its promotion, increase brand awareness, create advertising, presentation and official texts, develop and promote official social media accounts;
Explain the basic management theories, methods of marketing, financial and production analysis, the principles of developing strategic, tactical and operational decisions in the studied areas;
Analyze financial statements and make informed investment, credit and financial decisions, evaluate the effectiveness of using various accounting systems and cost allocation;
Own the technology of data analysis, the basic methods of forecasting, identifying problems, identifying alternatives and choosing the best solutions in management, analyze the state of the macroeconomic environment, the dynamics of its change, industry markets to assess their impact on state and commercial organizations;
Develop business plans for creation and development of new organizations (activities, products, etc.); corporate, competitive and functional development strategies of the organization; analyze the industry’s competitive sphere to model and optimize business processes.
Economic, financial, marketing, industrial, economic and analytical services of organizations of various industries, fields and forms of ownership;
State bodies of the republican and local levels;
Financial, credit and insurance institutions;
Organizations that provide services for conducting marketing research, developing business plans and marketing plans, for introducing the principles of marketing management in enterprises, developing advertising campaigns;
Enterprise marketing departments;
Travel, medical, construction companies;
Educational organizations, research institutes and centers;
Academic and departmental research organizations;
Bodies of social protection of the population, education, healthcare, culture;
Social services in the social production sphere;
Non-profit non-governmental organizations;
Consulting and audit firms;
HR management company. Team building. HR management, motivation and staff development.
School of Leadership
Analysis and optimization of company management policy and compiling of business processes. Change Management, Innovation
Crisis management. Risks management
Analytics. Market and competitive environment analysis, marketing strategy effectiveness assessment
Branding and Brand Management. Development of the brand image and development of a strategy for its promotion. Image copywriting
Increase brand awareness and sales. SMM marketing. Production of visual photo and video promotional materials
Transformation of personal values and personal motivation. Adaptation to Stress and Mediation. Foundation of a healthy lifestyle. Cultural and Spiritual Development
Author's approaches to multilevel study of foreign languages
Advanced skills in working with a personal computer, office equipment and software in the professional field. Business Planning Basics
General Director of LLP ‘Bal Textile’
Doctor of Economics, Professor
General Manager at the City (Hotel, Hostel, Shopping Gallery), Master of Business and Management
Founder and CEO of ‘Smart Idea Group’
LLP "Bal Textile"
AOF Halyk Bank / Kazkommertsbank
LLP "ERNUR press"
LLP "Asia Service"
JSC "HIMFARM" / "SANTO"
LLP "DANI NAN"
LLP "PHYTO APIPHARM"
Sales and customer acquisition department of business enterprises, banks, hotels
Internet marketer — min 165 000 KZT
SMM-manager — min 100 000 KZT
CEO — min 200 000 KZT
Sales Manager (Active sales manager) — min 120 000 KZT
Marketer analyst — min 180 000 KZT
Kambarova Karina. Graduated in 2013 Currently: Head of the commercial Internet portal of the city of Shymkent http://kuplu.kz/, head of the social project on employment of population in the Republic of Kazakhstan, South Kazakhstan region and the city of Shymkent
Daulet Niyazbek. Graduated in 2018, Akimat of the city of Shymkent, within the program "Youth Practice"
Frolkina Lyudmila. Graduated in 2016, specialist at PHYTO APIPHARM LLP
Independent Kazakhstan Agency for Quality Assurance in Education - IQAA. Certificate of Specialized Accreditation SA No. 0130/4 of 01.29.2018
Nasipova Nurdana. Participation in the IV international competition of startup projects "My own business 2019"
Frolkina Victoria, Baysaparov Abdulaziz. group TR-811k-1 MSNPK on the topic "Topicality of contemporary student research: realities and prospects" (2018) 1st prize
Dulet Niyazbek. 3rd prize in the II regional competition of startup projects "My own business 2017"
Tsai Dmitry, Ramze Asyl, Gimadiev Ruslan. Participation in the II regional competition of startup projects "My own business 2017"